Bibliography: Topical Listing

Customer Relationship Management

• General

• Customer Acquisition

• Customer Expansion

• Customer Adaptation

• Customer Retention

• Customer Segmentation

• Customer Profitability

• Campaign Management

• Marketing Channel Coordination

• Customer Privacy

Data Mining for CRM

• General

• Response Modeling

• Behavior Modeling

Data Mining, Statistics, and Machine Learning

• General

• Decision Trees

• Neural Networks

• Text Mining

Data Mining Software

• SAS

• SPSS

Revised: July 09, 2004.