Bibliography: Customer Retention

Books

Academic Articles

Technical Reports

• Why Customers Leave, and What You Can Do About It Arthur Middleton Hughes, Database Marketing Institute

• Boosting Retention Through Targeted Communications Arthur Middleton Hughes, Database Marketing Institute

• The Loyalty Effect: A New Look at Lifetime Value Arthur Middleton Hughes, Database Marketing Institute

• Building Customer Loyalty by Recognition Arthur Middleton Hughes, Database Marketing Institute

• Building Retention in Packaged Goods Arthur Middleton Hughes, Database Marketing Institute

• Customer Retention: Integrating Lifetime Value into Marketing Strategies Arthur Middleton Hughes, Database Marketing Institute

• How Safeway Savings Club Built Loyalty Arthur Middleton Hughes, Database Marketing Institute

• How to Retain Credit Card Customers Arthur Middleton Hughes, Database Marketing Institute

• How Travelers Retain Their Best Customers Arthur Middleton Hughes, Database Marketing Institute

• Reactivating Lost Cellular Phone Customers Arthur Middleton Hughes, Database Marketing Institute

Trade Articles

• Casinos Hit Jackpot with Customer Data Computerworld, July 2, 2001

• Measuring Customer Loyalty - the Easy Way Jim Novo

Web Sites

Revised: July 09, 2004.