Bibliography: Customer Segmentation

Books

• Market Segmentation Art Weinstein, Irwin, 1994 (Out of Print)

• The Clustered World Michael J. Weiss, Little, Brown and Company, 2000

Academic Articles

Technical Reports

• Multidimensional Segmentation Direct, Mar 1, 2002

• Advancements in Market Segmentation Neal and Wurst, SDR Consulting

Trade Articles

• Mining Customer Data DB2Magazine, Fall, 1998

• Understanding Segmentation Direct, Mar 1, 2002

Web Sites

Revised: July 09, 2004.