Bibliography: Behavior Modeling

Books

Academic Articles

Technical Reports

• How to Launch a New Product Arthur Middleton Hughes, Database Marketing Institute

• Managing Customer Segments Arthur Middleton Hughes, Database Marketing Institute

• Picking the Winners Arthur Middleton Hughes, Database Marketing Institute

• Quick Profits with RFM Analysis Arthur Middleton Hughes, Database Marketing Institute

• Making Your Database Pay Off Using Recency, Frequency, and Monetary Analysis Arthur Middleton Hughes, Database Marketing Institute

• How to Succeed with RFM Analysis Arthur Middleton Hughes, Database Marketing Institute

• How Do You Measure Frequency of Purchase? Arthur Middleton Hughes, Database Marketing Institute

• Monetary Amount: Does it Predict Response? Arthur Middleton Hughes, Database Marketing Institute

Trade Articles

• SPSS, Seibel Peer into Crystal Ball for Customer Behavior Clues CRMDaily.com, Oct 1, 2001

• Behavior: The Next Marquee Application Ralph Kimball, Intelligent Enterprise, April 16, 2002

Web Sites

Revised: July 09, 2004.