Bibliography: Customer Profitability

Books

Academic Articles

Technical Reports

• The Customer is Always Right - But Are They Always Worth It? Arthur Middleton Hughes, Database Marketing Institute

• Using Database Marketing to Improve Service and Profits Arthur Middleton Hughes, Database Marketing Institute

• How Banks use Profitability Analysis Arthur Middleton Hughes, Database Marketing Institute

• Unleashing Branch Power at Fleet Arthur Middleton Hughes, Database Marketing Institute

• ROI, Profitability and Lifetime Value Arthur Middleton Hughes, Database Marketing Institute

Trade Articles

Web Sites

Revised: July 09, 2004.